04. THE GYM
The Gym features the sports, fitness, and lifestyle work. These are often high-energy campaigns for major clients like Adidas, but the approach is distinctly human. Instead of focusing on the flawless, heroic ideal often seen in sports advertising, Marais looks for the feeling behind the action.
he goal is to capture the internal experience of movement and physical effort. It’s about the body in motion, but also the mind that drives it. This is polished, dynamic commercial imagery that still finds space for authenticity and the human element.
