03. THE IDENTITY ROOM
This is where art and commerce meet. The Identity Room showcases Marais’s fashion and editorial work, tracing his evolution from a key player in the South African fashion scene to his current, more intimate approach. The focus is always on how style serves identity. I.e. how we use what we wear to communicate who we are.
His sustainability editorial for Lampoon Magazine as well as projects like ‘Rainbow Wool’, which won a Grand Clio, are perfect example of Marais' creative evolution. This gallery demonstrates that commercial work doesn’t have to be hollow. It can have integrity, a point of view, and a direct connection to the artist’s core values.
